Marketing planning allows an organisation to bring together all the elements of marketing, therefore providing clear direction in relation to the key marketing value drivers. Developing an insightful marketing plan ensures marketers contribute at the strategic level in the organisation. This course is designed to help you write better marketing plans by providing a clear framework allowing you to apply the principles presented to a case situation. This reinforces your learning in a fun and interactive environment, making application easier back at work.
Who should take this course
Sales and marketing staff and executives who wish to interact more effectively with distribution channels, and optimize product and services market penetration and consumer coverage. In addition, this program is geared toward organizations and companies that are establishing new market presence and need an in-depth view of the distribution channel business. The program is also designed for channel managers and professionals who want to refresh and develop new techniques when it comes to managing distribution channels.
By the end of the program, participants will be able to:
- Understand the distribution channel dynamics and how it fits the overall product marketing mix.
- Assess and select the most strategic value-added partnerships that complement core marketing activities.
- Define the most effective distribution channel strategies that enhance the go-to market models.
- Develop the collaborative distribution channel approaches that provide broader market coverage and consumer reach.
- Manage and measure the distribution channel effectiveness and delivery capabilities.
About Course Provider
Global economics proves to us on a daily basis the organisational need for ‘fore-most’ and ‘leading’ talent in order to succeed in increasingly complex and competitive global markets. In order to achieve the ‘best’ possible result for organizations, developing the right talent is as much a necessity as hiring and retaining employees.
Who are we?
ZOE Talent Solutions is a global training and consulting firm that has been serving leading businesses in many countries. We specialise in capacity building and talent development solutions for individuals and organisations, through our highly customised courses and training sessions, in a wide array of disciplines.
What do we do?
ZOE assists organisations in identifying their most important goals, and guides management teams by working closely with each member, in making lasting improvements to their performance. This process thus promises a definite increase in revenue and savings and a higher Return On Investment (ROI). Over nearly a decade, our team has built a globally recommendable enterprise uniquely equipped skills including and not limited to coaching, facilitation , counselling and strategising.
How to enroll?
Provide us with your contact details, course provider will get back to you.