Executive Certificate in Festival & Event Management (ECFEM)

Event management is a highly pressured environment, and senior managers increasingly comment on the stresses and pressures of the job. A professional approach, effective planning and management are essential to building professional confidence and capability, leading to the consistent delivery of successful events. This course aims to enhance the skills of senior professionals and develop management competencies to equip them to deliver well organised events and to help minimise work pressures and stresses through effective planning and a systematic approach to project management. It will also explore trends impacting on the delivery of events, such as 'experience design' and 'the digital economy'.

This course runs in tandem with the two-day Event Safety & Security Management course, and both courses are targeted at senior (strategic-level) Events Managers from across the GCC. The ECFEM programme will be delivered by a senior member of the Executive Training Team from Edinburgh Napier University's Business School. The Course Director possesses extensive practical experience of strategic management and operations of events, and delivery of executive training internationally.

Course 1

This entry to intermediate level course is mainly designed for event, communication and marketing professionals who need to improve their skills and knowledge about event organisation, planning and management.

• Event professionals such as event organisers, coordinators, supervisors and managers
• Festival organisers
• Conference/meeting and exhibition planners
• Public event officers/coordinators and managers
• Sport event organisations

Also communication and marketing department staff, communication/ marketing assistants, coordinators and managers that will be in charge of planning events for their company.

Course 2

• Event managers
• Security managers, supervisors and operatives
• Promoters
• Venue managers
• Site managers
• Health & Safety operatives and managers
• Event management students and lecturers
• Crowd management operatives, supervisors and managers
• Leisure managers
• Local government officers

Benefits of Attending

• Understand the theory and practice of event planning, promotion and implementation
• Determine and examine the importance of effective project aims, objectives and budgeting
• Measure the importance of effective safety, security and risk management strategies
• Identify marketing, public relations and sponsorship strategies that will help to optimise your events
• Develop knowledge and skills in human resources planning and management in event organisation

Informa Middle East, formerly known as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events. This means that when you attend one of our conferences or training courses you are getting only top quality.

Businesses face many challenges in the 21st century. Dynamic markets and increasing competition require companies to stay one step ahead if they want to succeed. We can help better prepare you for these challenges. Through our diverse range of seminars, conferences and events, we give you the advantage you need by providing you with the latest industry knowledge, business information and training. This allows you and your employees to keep ahead of the game.