Healthcare Marketing & Medical Tourism

Healthcare in the Middle East is more competitive and more international than ever. According to The Economist, in the UAE alone, there are now more than 100 hospitals, over 4,000 health centres and an unprecedented surge in medical tourism. Faced with growing demand and increasing competition, it has never been more important that the region's healthcare facilities market themselves effectively.

This unique programme enables anyone involved in marketing, promoting or advertising healthcare services, including those involved in facilitating medical tourism, to understand how and why prospective patients choose a healthcare provider. It provides comprehensive and holistic coverage of the entire discipline of marketing in healthcare, with a particular focus on the emerging phenomenon of medical tourism. Highly practical and relevant, the programme demonstrates in depth the tools and techniques with which healthcare facilities can develop and implement marketing plans capable of transforming their reputation and success.

This programme has been designed for anyone who is involved in marketing, promoting or advertising healthcare services, including those involved in facilitating medical tourism.

It will be especially useful for:

• Healthcare Marketing, Communications, Advertising and PR Managers
• Directors, Executives and Managers from large healthcare organisations
• Owner/Managers of independent hospitals, health centres and clinics
• Policy-makers and Planners from health ministries and authorities
• Marketing Consultants and Advisers

Throughout the programme there are allocated timeslots allowing ample opportunities to practise the principles and techniques being taught using interactive exercises and case studies.

Benefits of Attending

• Discover how effective marketing can raise demand and drive it through the doors of Your healthcare facility
• Understand the needs and preferences of healthcare

Informa Middle East, formerly known as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events. This means that when you attend one of our conferences or training courses you are getting only top quality.

Businesses face many challenges in the 21st century. Dynamic markets and increasing competition require companies to stay one step ahead if they want to succeed. We can help better prepare you for these challenges. Through our diverse range of seminars, conferences and events, we give you the advantage you need by providing you with the latest industry knowledge, business information and training. This allows you and your employees to keep ahead of the game.