Marketing Masterclass

Anyone who needs to create and maintain customer relationships will require a comprehensive awareness of marketing principles. This workshop will cover both the theory and the practice of marketing, equipping delegates with the skills and knowledge to be able to contribute effectively to the marketing initiatives in their organisation. They cover the roles and responsibilities of brand management and the use of the marketing mix to strengthen your brand(s). Using latest and best practice, learn how to grow and defend your market position and maximise investment return.

You will learn how to be fully effective and efficient in all aspects of marketing. This is the most comprehensive coverage of the marketing function that can be provided.

Anyone interested to learn.

Informa Certificate of Completion

Benefits of Attending

• Maximise your marketing performance and create a marketing plan for your organisation
• Apply techniques to segment your marketplace and identify your key target audience
• Create clear and measurable objectives and tools to measure and refine results
• Use best practice methods to maximise the effectiveness of marketing mix and establish a competitive advantage
• Understand the role of brand management and its relationship to other functions
• Strengthen your brand for deeper, longer lasting relationships with your customers
• Understand best practice in product management and apply it in your organisation

Informa Middle East, formerly known as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events. This means that when you attend one of our conferences or training courses you are getting only top quality.

Businesses face many challenges in the 21st century. Dynamic markets and increasing competition require companies to stay one step ahead if they want to succeed. We can help better prepare you for these challenges. Through our diverse range of seminars, conferences and events, we give you the advantage you need by providing you with the latest industry knowledge, business information and training. This allows you and your employees to keep ahead of the game.