UAE, Dubai
Dates flexible (2 weeks)
Course Type
Professional Training Course
Yes (Details)
Course Fee

Course Overview

Marketing planning is central to the business planning process and crucially important to all senior management. In fact marketing planning is too important to be left to the marketing department and the strategic planning product development finance sales and manufacturing or operations management should be involved. This course provides the tools and techniques and a chance to practice your Marketing Planning and the decisions you make more powerful. You will realize the importance of marketing in getting the organization to understand and recognize the vital elements needed to produce an effective and powerful marketing strategy while implementing the resulting plans. The key outcome is to use the marketing planning process to become a more profitable organization that is better equipped to deal with the competitive environment that we are working in.

Who should take this course



Certificate Awarded

Course content

Reviewing the marketing contribution to a business plan. Emerging Middle East marketing trends and styles. Situation audit - Analyzing the status quo. Principles of designing an. Integrated Strategic Plan. Market segmentation. Situation analysis. How to carry out a practical analysis of competition. How to define your target audience. Portfolio management. Effective marketing communications. Activities from strategies: developing strong tactics. Digital and social media strategy. Measuring success.

About Course Provider

The Accountants & Auditors Association (AAA) is the national accountancy body of the United Arab Emirates. We are a not-for-profit organization and have Undertaken Key strategic initiatives to develop the accountancy and finance profession in the country. The Association was established in 1997 through a federal mandate with the key objective of building capacity of the national accountancy and finance profession in line with best global practices and standard. We actively work with related authorities to propose the accounting and auditing standards in the country , suggest new regulatory standards for the profession. We deploy the highest standards of ethical and professional conduct to our members.

AAA's mission is to serve our members, the profession and society. We support the Ministry of Economy ‘s vision of achieving 100 professionally qualified UAE nationals in the field of accounting practice by the year 2021. Our core values are: credibility and transparency, professionalism, continuing professional development, effective relationship and partnership management, and community & public service.

How to enroll?

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