PostGraduate Diploma in Sales & Marketing Management (PGD - S&M)

Location
UAE, Dubai - Sharjah, Abu Dhabi
Dates
Dates flexible (10 weeks)
Course Type
Professional Training Course
Accreditation
Yes (Details)
Language
English
Price
$1,365

Course Overview

Marketing is a crucial function in any business or organisation and is increasingly important in the modern globalized economy. There

Who should take this course

Students interested to learn.

Accreditation

Certificate

Course content

  • Fundamental concepts of marketing and sales and the evolution of modern marketing environment
  • Understand the marketing concept as a vital tool of an organization to create profits, and its strategic significance
  • Analyse how companies are being transformed from traditional marketing approach to the modern marketing approach
  • Evaluate the importance of sales function in an organisation
  • Examine how companies are conducting sales forecasting and the tools deployed
  • Trends in sales and marketing
  • Understand the concept of segmenting, targeting and positioning
  • Understanding the relation between STP and Marketing Strategies
  • Describe the dimensions of personal selling
  • Understand different types of selling styles in modern economy
  • Developing Sales Strategies to improve Top line and Bottom line
  • Understand sales funnel and its outcome
  • Understanding different sales channels available in a modern economy
  • Developing sales strategies in line with the Marketing budget
  • Developing the marketing plan and marketing control to develop the sales force and to ensure profits
  • Describe a Marketing Planning and outline the key elements
  • Able to analyze the marketing control initiatives deployed by the organizations
  • Understand the process of recruiting, selection and training of sales force
  • Prepare a marketing budget for a financial year
  • Fundamental concepts of Brand Management
  • New Product Launch
  • To analyze the trends in consumer behavior, and apply them to the marketing of a product or service
  • Fundamentals of Digital Marketing.

About Course Provider

Westford School of Management offers a range of UK bachelor degrees and graduate programs in UAE through our partnerships with British universities. These courses include MBAs, PGPM, and BA/BBAs that focuses on business and liberal arts subjects. We only work with the best education providers in the UK to ensure our students are offered only the best courses and leave our campus with the knowledge and skills they need to excel in the world of business and finance.

We specialize in offering courses to professionals who wish to hone their skills and improve their career prospects through higher education. Our Postgraduate Diplomas for professionals include Islamic banking, supply chain and logistics, human resources, and project management. These graduate programs in UAE are all designed to fit in around your current working demands, so you can develop your skills while still maintaining your career.