This course will take you step-by-step through the proven best approach to Public Relations (PR) planning and management. By following these guidelines, PR professionals will achieve results that can be measured and reported back to top management and directly contribute to the organisation's success through its enhanced reputation and improved relationships. In the process, this will enhance the role and responsibilities of all PR professionals who are looking for a bigger challenge and even better performance.
You will be shown how the fundamentals of PR are vital, and how skilful diplomatic handling will help you understand reputation and relationships. A PR Professional can often be in a challenging, difficult and even confusing situation; you will learn to develop the skills to present practical and achievable plans that win management confidence. Under the guidance of one of the world's most experienced practitioners and recognised top trainer, you will learn how to distinguish between valid management wishes and unrealistic or impractical hopes and dreams - plus how to handle these with persuasive skills and deliver performance that produces measurable results.
Who should take this course
Though this course covers some fundamental factors and the basic planning processes, it also covers creative concepts that few PR professionals at even the highest levels follow. Therefore, it will be suitable for those at senior levels looking for fresh approaches or wanting to add extra polish to their capabilities.
This course would also be right for younger or less experienced executives with the ambition to get ahead quickly in the business. This might be particularly true of assistant or junior professionals where their boss would like to see them take on greater responsibilities.
As this course is so focused on logical and proven management approaches, it would be ideal for an executive of any age moving in from another discipline to take up or manage Public Relations after attending this course.
- Research the perceptions, ambitions and strategies of management
- Convert these management aims and objectives into achievable PR actions
- Write a compelling plan, evaluate strategic outcomes and present your proposals
- Report back on performance and use the results to improve future activities
- Win support and confidence of key managers across all levels of the organisation
- Integrate divisional needs and activities into the broader corporate PR programme
- Evaluate the options, plan, manage and run a powerful PR programme
About Course Provider
Global economics proves to us on a daily basis the organisational need for ‘fore-most’ and ‘leading’ talent in order to succeed in increasingly complex and competitive global markets. In order to achieve the ‘best’ possible result for organizations, developing the right talent is as much a necessity as hiring and retaining employees.
Who are we?
ZOE Talent Solutions is a global training and consulting firm that has been serving leading businesses in many countries. We specialise in capacity building and talent development solutions for individuals and organisations, through our highly customised courses and training sessions, in a wide array of disciplines.
What do we do?
ZOE assists organisations in identifying their most important goals, and guides management teams by working closely with each member, in making lasting improvements to their performance. This process thus promises a definite increase in revenue and savings and a higher Return On Investment (ROI). Over nearly a decade, our team has built a globally recommendable enterprise uniquely equipped skills including and not limited to coaching, facilitation , counselling and strategising.
How to enroll?
Provide us with your contact details, course provider will get back to you.