Strategic Marketing Plan

This intensive course on strategic marketing management aims at taking the participants through the strategic marketing process. This is done through carefully selected tools and techniques for carrying out gap analysis, targeting and segmenting the potential customers according to their needs and requirements.

The course uses state-of-the-art ideas and best practices derived from the industry, which will enable the participants to develop and sustain their organization’s market position and improve profitability.

All managers and executives who are involved in the development of marketing strategies and plans.

IKL Certificate

• Understand Customer: Specific needs and requirements
• Analyze Market: Size of the market, demand supply gap, trends
• Analyze Competition: Key players and the unique selling proposition of their offerings
• Define Marketing Mix: Which Ps are crucial?
• Determine Market Position: Current share of the market and the rank
• Marketing Budget: For implementing the new strategy
• New Marketing Strategy: SWOT Analysis
• Execution Plan: Details of how the strategy would be implemented

Institute of Knowledge and Leadership (IKL) has emerged on the global map of learning, talent development and executive education as a highly advanced and qualified training platform. IKL is based in Dubai and serves prominent clients from across the MENASA region.

The distinctive factor about IKL is its significant, highly qualified and skilled pool of global trainers, primarily equipped with state of the art training methods and techniques coupled with the passion to share knowledge and to co - create a value proposition with organizations and their teams. IKL has trainers across the globe from 25 nationalities, over 200+ knowledge areas, and with a cumulative training, knowledge creation, sharing, and dissemination experience for over 1000+ years with over 2 million participants globally.