Certification course in Marketing

The training course will be of interest to a wide range of marketing, PR, communications, sales and operations professionals. It is of special value to marketing managers in firms, businesses, organizations, and institutions of all sizes and in all sectors. By the end of the course, participants will be able to: • Define the marketing framework of a business organization • Conduct marketing audits and analysis to better examine the micro and macro environments • Combine best practices, tools, and models to implement an effective marketing and sales management system • Develop strategies, initiatives, and programs to build and sustain a competitive market advantage • Apply planning and the execution of advanced marketing strategies to enhance organizational results.

• Marketing planning • Marketing audits • Macro and microenvironments analysis • Marketing communications • Marketing research

Course Outline

What will You study? • Principles of Marketing Management • Consumer Behavior • Marketing Strategy • Social Marketing • Marketing concepts o Marketing management defined o Evolution of the marketing concept o Differences between marketing and selling o Scope of marketing management o Setting the scene: the marketing mix o Using the 4Ps marketing mix model • Marketing audit and planning o Understanding the marketing environment o Various marketing analysis techniques o 'PEDSTLE' analysis o 'SWOT' analysis o The five forces model (M. Porter) o Customer analysis o Competitive analysis o The marketing audits o Marketing planning • Market segmentation, targeting, and positioning o Market segmentation defined o Basis of market segmentation (B2C) o Basis of market segmentation (B2B) o Criteria for successful segmentation o Market targeting o Market positioning o Steps in market segmentation, targeting, and positioning • Marketing communication and campaigns o Elements of the communication process o Steps in creating a promotional campaign

Elegant Professional and Management Development is a leading training center in Dubai, U.A.E. We specialize in affordable and effective face-to-face training in variety of courses to meet the needs of the today’s business.

We design and customize courses and programmes for people of different walks and professions like Engineering, IT, Finance, Sales & Marketing and HR & Administration, whether trying to enter into the job market or employees willing to achieve professional development and qualification to secure advancement in their careers and improve their performance level.

Our training is stretching, motivating and tailored to the individual learner. We develop and deliver training courses for organizations across all sectors. All of our courses can be tailored specifically to your team’s needs and delivered at your site as well.

We also run a range of courses for individuals at our training centre enabling delegates to get out of the office so they can network with other learners, build their skills and confidence, and practice in a safe learning environment.