BA (Hons) Business and Marketing

The Bachelor of Arts in Business and Marketing by University of Essex Online is delivered part-time and entirely online. This course is tailored to provide relevant industry insights and immediately transferable workplace skills to progress your career. Throughout the degree, you will interact with a broad-based curriculum, covering the rapidly changing business and marketing environments, business operations and market promotion. You will participate in business modules that will introduce you to the increasingly complex problems that characterise business, as well as provide a base for developing appropriate business solutions. The marketing modules of the program will discuss the role of marketing for any organisation and dive deep into specialist topics, such as e-business marketing and business-to-business marketing. You will graduate the program with perspective and experience in key concepts, such as consumer analysis and the planning and implementation of marketing programs.

Studying a BA (Hons) in Business and Marketing prepares you for a career with employers in the private, public and voluntary sectors and also running your own business. It

A BA (Hons) in Business and Marketing is a highly-desirable and well-recognised addition to any CV, and will improve your employability while opening up opportunities in a variety of industries and professions. This course will help graduates to progress their careers in areas such as consultancy, advertising, digital marketing and project coordination, as well as general management.

BA (Hons) Business and Marketing validated by University of Essex

This online and part-time BA (Hons) Business and Marketing degree teaches students about two of the most important areas within a modern-day organisation: the corporate world of business and the fast-growing creative industry that is marketing. The business modules encourage students to develop innovative solutions to increasingly complex problems while the marketing modules further students

Who we are

Our mission is to make education accessible to everyone, everywhere, by delivering quality online undergraduate and postgraduate degree programmes. All of our courses are delivered by Kaplan Open Learning (Essex) Limited, an experienced online learning provider and part of Kaplan, Inc., the UK’s leading global provider of diverse education and training.

Our courses

All of our courses are 100% online and part-time. We offer undergraduate and postgraduate courses in topics such as business, law, psychology, criminology, health and our ever-popular MBA.

Our programmes are developed by industry leaders and subject experts and all module content is tailored specifically to promote maximum engagement while learning online. University of Essex Online students will benefit from receiving all the support students normally receive on campus, plus the invaluable benefit of flexibility. Our recorded lectures, access to eBooks (included in the price of your fees) and online class discussion forums mean that you can fit your study around your work, family and other commitments.

Support we offer

All of our students have a dedicated Student Support Adviser who acts as a first point of contact, and mentor. Students also receive regular and prompt academic feedback from their tutors. We have consistently received outstanding overall student satisfaction ratings from the independent National Student Survey, scoring an average of 92% across all five years.

Fees and funding

Our fees are the same for all students and in order to make it more affordable, we offer simple monthly payment plans to spread the cost of your studies. Alternatively, our students can benefit from 10% discount if they pay the full course fee up-front.