Dive into Entrepreneurship and become an entrepreneur! Learn market research, design thinking, prototyping, branding, sales, & seed round fundraising.

Follow an 8-step journey that lowers your risk, moves your venture & journey forward & opens you up to the training of a thriving community of like-minded people.

Real world examples will be shown & you will have access to multiple target market interview recordings, downloadable support resources & have the opportunity to specialise within your chosen industry.

• Aspiring entrepreneurs
• People who dream of running their own business
• Freelancers

Part 1 – Welcome to the Programme

Introduction to the course

Part 2 – Step 1: Business Concepts & Target Markets

The First Drop: How to Clarify Your Business Concept

How to Access to Eazl’s Concept to Market Tool

Target Market Selection: Visualizing Markets, Segments, and Niches

Audience Ideation: How to Use Constraints and Segments

Are You Building a Two-sided Business? If So, This is for You.

Introducing the CAM System for Prioritizing Audiences

What MIT Found Out about Focus in Entrepreneurship

[Extra Help] Identifying Chen and Samir’s Possible Audiences (Digital Technology)

[Extra Help] Identifying Kym’s Concept and Test Audiences (Retail and Products)

[Extra Help] How to Use the CAM Market Filtration Tool

Part 3 – Step 2: Market Research

Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1)

Case Study: Visualizing Chen and Samir’s Launch in Two Scenarios

Access to Eazl’s Primary Market Research Tool

The Fundamentals of Human-centered Design

Risk Reduction with Three Areas of Primary Research

Interviews are Like Sailboats: Just Steer in the Right Direction

Watch Customers Reveal Strategic Information in Real Interviews

Access to Eazl’s Primary Market Research Toolkit

[Extra Help] LinkedIn® Power Game for Primary Market Research (Rebroadcast)

[Optional] Watch a Live, Unedited Customer Interview

Part 4 – Step 3: Using Research for Better Business

Three Types of Customer Needs (or “Pain Points”)

[Optional] Let’s Convert Real Market Research into a Needs Map Together

How to Find Customers’ Attitudes Regarding Your Business Arena

Visualizing Customer Motivation through Your Purchasing Funnel

[Selling Complex or Expensive Offerings] Selling to the Buying Center

[Extra Help] Let’s Extract Design and Marketing Needs from Real Audience Research

Part 5 – Step 4: Estimating Value

Athlete or Megatron and the Impact on Your Customer Group (or “Tribe”)

Audience Validation: Three Characteristics of Every Good Target Market

[Optional] The Meg Media Case Study (an “Athlete” Startup)

[Optional] The Tanium Case Study (a “Megatron” Startup)

The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products

How to Create Your Customer Persona

[Extra Help] Let’s Use Real Customer Research to Create a Persona Together

Part 6 – Step 5: Prototypes & Testing

Prototype Concepting with the ORB System

[Optional] Prototype Concepting: The Hire Hero Case Study

Let’s Start Building! (or Getting around the Competition and Capital Roadblocks)

[Prototyping for Services and Experiences] Your MVP as a Service Design

[Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry

[Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton

Testing Your Prototype: The Three Big Questions

How to Test Your Prototype as an MVP

[Optional] Here are Some of My Favorite MVP Testing Tools

When Your Know Your Prototype is Ready for It’s Big Debut

Part 7 – Step 6: Branding, Pricing & UX

The Real Deal with Branding: What I Wish I’d Have Known

The Four Core Parts of Your Business’ New Identity

How to Write a Compelling Business Description

[Optional] Case Study: a Tour of Artisan Access’ New Identity

Pricing Strategies for Your New Business

Branding and Customer Loyalty through Experience Design

Part 8 – Step 7: Your First Customers

The Two Startup Sales Strategies (and the One that Usually Won’t Work)

Visualizing a How a Startup’s Marketing and Sales Activities Work

[Optional] a Quick Intro to Startup Customer Relationship Management (or “CRM”)

How to Approach Your First Group of Customers

The Launch Marketing Suite: Your New Business’ First Selling Tool

[Optional] Case Study: a Tour of Artisan Access’ Launch Marketing Suite

How to Approach Influencers as Your Second Customer Group

[Extra Help] Troubleshooting when You’re Having a Hard Time Attracting Customers

Part 9 – Step 8: Seed Funding

How We Suggest Most Startups Raise a Seed Round

How to Recruit a Lead Advisor to Help Guide Founder(s)

[Optional] Case Study: How Meg Media Recruited Their Lead Advisor

BeyondBusinessPlans: What Startups Really Need

[Optional] Practical Research Methods for Your Business Case

[Optional] Let’s Draft Your First Financial Forecast Together

How to Design a Seed Round that Really Works [Contract Template Here]

Part 10 – Step 9: Bonus Tutorials

Lean Branding I: Crafting Kym’s Business Name

Lean Branding II: Developing the Artisan Access Color Palette

Lean Branding III: Creating a Typography Package for Free

Lean Branding IV: Designing a Cool, Inexpensive Logo

Lean Branding V: Writing Artisan Access’ Public-facing Business Description

Let’s Create the Artisan Access Launch Marketing Suite (Extended Tutorial)

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