This course, with illustrative graphics and animations for an immersive experience, addresses the biggest challenge in marketing: how can I pull people towards my brand by creating that visceral feel of 'I really want and need this brand in my life'?
It's very difficult. But entirely possible.
In my 20-year career spanning insights, branding and communication, and working with Fortune 500 and emerging brands in various global markets, I learned that consumer purchase decisions are never swayed solely with info on tech, quality and performance. Never. Ever.
Brands win by psychologically 'framing' the product and brand experience, brands win by touching people emotionally.
In this course I am sharing two decades worth of experience accumulated via hundreds of projects that I designed and led for leading brands from companies such as Unilever, Coca-Cola, Adidas, Ford, L'Oreal, Tencent, Bacardi, Colgate, Mattel, and many others.
With this program, you can save yourself the expense of one (or even several) university degrees in advanced insights techniques and branding & communication psychology - the knowledge, examples and inspiration you gain here have been distilled to the essence of what really matters at each critical step, drawing from numerous real life business cases and market & branding success stories.
This course is divided into 4 sections:
- Important overview of how brands often fail to connect with fundamental emotional needs
- Specific kind of customer insights you need for crafting a brand narrative that commands powerful emotional impact, making it feel personally relevant to people's lives
- How to actually apply insights: with examples from my experience, we'll construct a sharp articulation angle for a Brand Narrative to elicit a specific emotional reactionin the customer
- Taking brand narrative into persuasive creative communication: using dramatic storytelling, we craft a story that captivates emotionally. We define the Role of the Brand in that story, and we explore creative ways of marketing the story to create loyal fans and committed customers
Basic knowledge This program is for all Marketing, Branding, Communication as well as Insights specialists, from beginner to highly experienced It is of value to anyone in the business of branding and persuasion, and who wants to make their (or their client's) brand powerful and irresistible, across product & service categories The only thing your should bring along is a determination to become an outstanding brand story & communication specialist with the rare skills of really tapping into people's emotional needs
Who should take this course
Branding / Communication / Insights & Marketing Specialists. From beginner to highly experienced. Anyone in the business of branding and persuasion. Anyone who wants to make their (or their client's) brand powerful and irresistible, in any product & service category.
Course Completion Certificate
You will learn and/or sharpen your skills in:
- Decoding People's real Psychological & Emotional Needs
- Creating a Brand Story that Persuades Emotionally
- Controlling the Emotional Impact of your Communication
- Turning People into committed Fans and Loyal Customers
and your will, as an additional benefit, stop wasting money on the wrong kind of advertising, influencer or constant discounting.
About Course Provider
Simpliv LLC, a platform for learning and teaching online courses. We basically focus on online learning which helps to learn business concepts, software technology to develop personal and professional goals through video library by recognized industry experts or trainers.
With the ever-evolving industry trends, there is a constant need of the professionally designed learning solutions that deliver key innovations on time and on a budget to achieve long-term success.
Simpliv understands the changing needs and allows the global learners to evaluate their technical abilities by aligning the learnings to key business objectives in order to fill the skills gaps that exist in the various business areas including IT, Marketing, Business Development, and much more.
How to enroll?
You can book the course instantly by paying on GulfTalent.