Certificate in Marketing Principles

o you want long-lasting business success? The secret to success, especially in business, is great marketing! That's why we've created this Marketing Principles course, so you can understand marketing and better satisfy the needs of your customers. This course is divided into 12 excellent modules, so you can build knowledge as you go.

This course would be suitable for those hoping to work in the marketing field.

This course would also be useful for those setting up a business, or who already own a business.

CPD & iAP

INTRODUCTION TO MARKETING AND MARKETING CONCEPTS

WHAT IS COMPETITIVE ADVANTAGE AND MARKETING ENVIRONMENT?

• What Is Competitive Advantage?
• What is Marketing Environment?

HOW TO DEVELOP A GLOBAL MARKETING STRATEGY AND CONSUMER MAKING PROCESS

• How to Develop a Global Marketing Strategy
• Consumer Decision Making Process

GUIDE TO BUSINESS MARKETING, MARKETING RESEARCH AND PRODUCT MARKETING

• Guide to Business Marketing and Marketing Research
• Introduction to Market Segmentation and Product Marketing

NEW PRODUCT DEVELOPMENT AND SERVICES MARKETING?

• New Product Development and Marketing
• What is Services Marketing?

MARKETING STRATEGIES, SELLING AND PRICING CONCEPTS

• Marketing Strategies Part 1
• Marketing Strategies Part 2
• Introduction to Selling and Pricing concepts

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