Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!
This course is for oil and gas executives who may have to face the media during a crisis. You will learn exactly how to look comfortable prepare messages answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a crisis.
The BP Gulf disaster cost that company tens of billions of dollars in market cap in part because of how poorly their executives handled the media during this crisis. You can learn from their mistakes.
TJ Walker has conducted media training and crisis communications training workshops for oil and gas executives from the Middle East to Texas to around the world. He will give you real world examples on exactly what to do and not do during a crisis.
If a disaster hits your refinery tanker or well the whole world is going to see it. The media will come calling. You must have good answers to fair questions. No comment will be interpreted as guilt of negligence and environmental law breaking. And bad answers will generate headlines around the world especially if you claim that you want your life back!
You can't control all events surrounding a crisis and you can't control the media's questions but you CAN control your message your answers and your sound bites. If you are an energy executive you owe it to yourself your career and your company's brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.
A crisis could hit your energy operations today or even tonight at Midnight. don't let another second go by without preparing yourself for the media that might soon surround you.
- video recorder on cell phone tablet or computer
Who should take this course
Who is the target audience?
- Oil executives
- Gas executives
- Energy executives
- Crisis Managers
- Public Relations Executives
Course Completion Certificate
What you will learn:
- Maintaining your reputation during a crisis
- Looking confident and comfortable during a news conference
- Framing crisis messages
- Answering tough questions from reporters
- Speaking in sound bites
- Rehearsing for crisis communications events
- Developing a crisis management plan
- Before We Start Here Is How To Get the Most Out of this Course
- The Crucial Steps in Planning for a Crisis
- How to Have a Convincing Message
- Answering Questions and Holding Press Conferences
- Sound Bites and Quotes
- Final Preparations
- Bonus Section
About Course Provider
Simpliv LLC, a platform for learning and teaching online courses. We basically focus on online learning which helps to learn business concepts, software technology to develop personal and professional goals through video library by recognized industry experts or trainers.
With the ever-evolving industry trends, there is a constant need of the professionally designed learning solutions that deliver key innovations on time and on a budget to achieve long-term success.
Simpliv understands the changing needs and allows the global learners to evaluate their technical abilities by aligning the learnings to key business objectives in order to fill the skills gaps that exist in the various business areas including IT, Marketing, Business Development, and much more.
How to enroll?
You can book the course instantly by paying on GulfTalent.