Fundamentals of Marketing Research Training

The relevant data and information that is collected through the market research is used by the marketing managers to make marketing and promotional decisions and solve many marketing issues. Marketing research concentrates on customers, the company and its competition. Companies have to understand and react to the requirements of the customers, and what competitors are offering.

Anyone interested to learn this course.

Besides acquiring strong mathematical or analytical skills, a market researcher or a professional should be a good communicator, have good quantitative skills, knowledge of gathering and analyzing data. Besides, he should be computer savvy and mastery in multiple languages.

Certificate

This is a online course is to gain fundamental understanding of Marketing Research. The aim is to learn about marketing research and how it is done. The tutorials will help you learn about Marketing Research Basics, Market Research Process, Types of Researches and Classifications, Questionnaire Scaling and Rating, Sampling, Field Procedures, Hypothesis Testing and discussing Case Study and Findings.

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