About this Course:
An interactive workshop exploring guerrilla marketing ideas and non-traditional marketing
From ancient Greece to the world's most successful small car launch you will explore guerrilla and non-traditional marketing as its evolved throughout the ages.
Hayes shares his personal case studies from his 15 year career as a Creative Director and global pioneer in modern guerrilla marketing.
You will discover the tricks and creative techniques to develop effective guerrilla marketing ideas.
The final lectures will give you the opportunity to apply what you've learned and flex your creative muscles in answer to two fun challenging briefs.
Finally submitted student work will be subject to a kind but fair critique which will help you sharpen your skills and abilities to sell creative thinking.
- A Blank Sheet of Paper and a Pen
Who should take this course
Who is the target audience?
Primary: Marketing Advertising and Communication professionals and agencies (all levels) Secondary: Those interested in creative development
Course Completion Certificate
What you will learn:
- A basic history to Guerrilla Marketing Ingredients needed to create a Free Thinking Idea Actionable creative development techniques new approaches to commercial communication challenges hands-on experience developing a Guerrilla Idea
- The GMS Rough Guide to Brainstorming
- Experiential Marketing Guide
About Course Provider
Simpliv LLC, a platform for learning and teaching online courses. We basically focus on online learning which helps to learn business concepts, software technology to develop personal and professional goals through video library by recognized industry experts or trainers.
With the ever-evolving industry trends, there is a constant need of the professionally designed learning solutions that deliver key innovations on time and on a budget to achieve long-term success.
Simpliv understands the changing needs and allows the global learners to evaluate their technical abilities by aligning the learnings to key business objectives in order to fill the skills gaps that exist in the various business areas including IT, Marketing, Business Development, and much more.
How to enroll?
You can book the course instantly by paying on GulfTalent.