Location
Online
Dates
Can be taken anytime
Course Type
Professional Training Course
Accreditation
Yes (Details)
Language
English
Price
$10

Course Overview

About this Course:

An interactive workshop exploring guerrilla marketing ideas and non-traditional marketing

From ancient Greece to the world's most successful small car launch you will explore guerrilla and non-traditional marketing as its evolved throughout the ages.

Hayes shares his personal case studies from his 15 year career as a Creative Director and global pioneer in modern guerrilla marketing.

You will discover the tricks and creative techniques to develop effective guerrilla marketing ideas.

The final lectures will give you the opportunity to apply what you've learned and flex your creative muscles in answer to two fun challenging briefs.

Finally submitted student work will be subject to a kind but fair critique which will help you sharpen your skills and abilities to sell creative thinking.

Basic knowledge:

  • A Blank Sheet of Paper and a Pen

Who should take this course

Who is the target audience?

Primary: Marketing Advertising and Communication professionals and agencies (all levels) Secondary: Those interested in creative development

Accreditation

Course Completion Certificate

Course content

What you will learn:

  • A basic history to Guerrilla Marketing Ingredients needed to create a Free Thinking Idea Actionable creative development techniques new approaches to commercial communication challenges hands-on experience developing a Guerrilla Idea

Curriculum:

  • Introduction
  • The GMS Rough Guide to Brainstorming
  • Experiential Marketing Guide

About Course Provider

Simpliv LLC, a platform for learning and teaching online courses. We basically focus on online learning which helps to learn business concepts, software technology to develop personal and professional goals through video library by recognized industry experts or trainers.

Why Simpliv

With the ever-evolving industry trends, there is a constant need of the professionally designed learning solutions that deliver key innovations on time and on a budget to achieve long-term success.

Simpliv understands the changing needs and allows the global learners to evaluate their technical abilities by aligning the learnings to key business objectives in order to fill the skills gaps that exist in the various business areas including IT, Marketing, Business Development, and much more.

Frequently asked questions

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