How to Build Better Buyer Personas

About this Course:

This course is about building buyer personas for business-to-business (B2B) markets.

How good are you are preparing a persona as part of your go-to-market plan? And how creative can you be if you don't have a market research budget? I have 33 years of hi-tech marketing experience and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas without having access to any market research. Oh and I needed to draft this by Tuesday!

I discovered that there are tools available to me that I had overlooked the persona template being one of them. In this course I reveal all of my persona secrets and best practices!

Whether you work for an established enterprise company or the newest startup this persona methodology will work for you!

This course contains:

• Approximately 2 hours of video lectures
• Detailed description of my 10-step persona building process
• Download my persona template and learn about the 3 most critical components
• Examples of real personas created by real marketers in B2B companies
• Quizzes to test your knowledge
• Answers to frequently asked questions

And more!

Basic knowledge:

Requirements for this course include:

• A basic understanding of your business and the value you provide your customers
• Familiarity with basic target segmentation models
• A basic understanding of go-to-market strategies

At least some hands-on experience in basic marketing programs such as writing press releases web copy advertising presentations used by sales teams etc

This course is designed for you:

• Product Marketing Managers
• Product Managers
• Product Engineering Managers
• Product Owners
• Marketing Communications Managers
• Marcom Managers

Course Completion Certificate

What you will learn:

• Discover how and why the B2B buyer persona is a critical ingredient to your product positioning messaging and go-to-market plans
• Learn how to build critique and apply the B2B buyer persona to your enterprise or start-up business
• Expand your marketing experience as you build and hone your persona skills online and on your schedule
• Evaluate your success by mastering post-lesson tests and pre- and post-assessment quizzes
• Discover how to collaborate with your colleagues as your work the persona exercise
• Earn the B2B persona certificate showing your mastery of this important tool

Curriculum:

• Introduction to B2B buyer personas
• Getting started
• Working the persona template
• Using the persona
• Moving forward: Bring your own persona to life

Simpliv LLC, a platform for learning and teaching online courses. We basically focus on online learning which helps to learn business concepts, software technology to develop personal and professional goals through video library by recognized industry experts or trainers.

Why Simpliv

With the ever-evolving industry trends, there is a constant need of the professionally designed learning solutions that deliver key innovations on time and on a budget to achieve long-term success.

Simpliv understands the changing needs and allows the global learners to evaluate their technical abilities by aligning the learnings to key business objectives in order to fill the skills gaps that exist in the various business areas including IT, Marketing, Business Development, and much more.