Level 4 Diploma in Marketing

Marketing Level 4 Diploma can be the most effective way to start your career in the marketing discipline. Inspire London College has developed this Marketing Course for the candidates who are seeking to develop their skills and knowledge the field of marketing. This course provides the knowledge seekers an inclusive understanding of theory and practice of marketing.

This course aims to offer a comprehensive introduction to the discipline of marketing by covering the most of the topics of marketing. It provides the candidates an impressive approach to learn the basic concepts of marketing and provides them solid theoretical background which can be helpful for the learners to tackle the contemporary marketing issues by establishing the effective marketing strategies. This Marketing diploma discusses the psychological as well as functionalist account based approaches towards marketing rather than traditional sociological and anthropological approaches.

The course comprehensively introduces the leaners with fundamental concepts of marketing and provides a clear understanding about the consumer buyer behavior and industrial buyer behavior. Further the course discusses the research process, branding, market segmentation, and 4P

This course is suitable for the individual who are seeking to get a better job in marketing or want to market their own products. In addition to this, the individuals want to attain a higher degree in the marketing can also take this course as a foundation. marketing professionals already working in the firms can be part of this course for enhancing their skills and knowledge. Small business owners are specifically advised to take this course for effective marketing of their products in the market.

Endorsed Certificate - TBC (Accreditation fee Apply)

Learning Objectives

After taking this course the learners will be able to;

• Understand the basic concepts of marketing discipline
• Understand the different type of marketing environments
• Understand the consumer buyer behavior and industry buyer behavior
• Recognise the marketing research process
• Develop the knowledge about market segmentation, targeting and positioning
• Understand the marketing mix in details
• Evaluate the Marketing Strategy and tackle different contemporary marketing issues

Course Outline

Level 4 Diploma in Marketing is 90 credits qualification. To achieve a Level 4 Diploma in Marketing learner must have to achieve minimum 9 units with 90 Credits, 8 Mandatory Units and 1 Units from optional units.

Mandatory Units

• Introduction to Marketing
• Consumer Behavior
• Types of Organizational Markets
• Market Segmentation, Targeting and Positioning
• Product Development
• Pricing Strategies in Marketing
• Promotion
• Distribution Channels

Optional Units

• Marketing Planning
• Strategic Marketing
• Branding
• Marketing Research Process

Inspire London College is the UK’s leading specialist provider of distance learning courses. All the courses are of professional and vocational in nature and provide the learners professional skills and knowledge for a specific discipline. The Inspire London College is distinguish global distance learning institute dedicated to provide accredited courses in UK and around the world.

We deliver wide range of accredited, affordable, convenient and fully recognised prestigious qualifications from Ofqual registered awarding organisations. Our skill focused courses are specially designed to enhance the skills. Now it is completely flexible for you to take your career to the next level or possibly start out in an exciting new direction. Inspire London College offers the flexible, accessible prestigious courses to help you reach your set target occupation.We offer employability theme courses that help you develop your career in right direction and improve your employability.