Online Copywriting: How to Write Persuasive Product Pages

About this Course:

You face three challenges when selling products online:

• The sales process starts long before buyers land on your product page
• Potential customers can't handle your product
• Potential customers can't talk to a salesperson (the way they do in a store) before they buy
• To meet these three challenges, you need to start selling on Google.
• You need to write copy on your product pages knowing that this copy will show up in search results.
• You need to write product descriptions that work with product images, and choose product images that work with your copy. And you need to anticipate the most common (and pressing) objections and questions that your potential buyers have, and meet these head-on in your copy.

To be successful writing copy for online product pages, you also need to master the essential parts of each product page, namely:

• Page title tags
• Page description tags
• Short product descriptions
• Long product descriptions
• Image alt tags
• Offers
• Upsells
• Guarantees

This course teaches you how to write copy that sells products online. You learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages.

Who this course is for:

• Practicing copywriters who want to learn how to write online copy that sells products

Basic knowledge:

• Students need a basic understanding of copywriting
• This course assumes you know how to write copy, and want to learn how to write online copy

Who this course is for:

Practicing copywriters who want to learn how to write online copy that sells products

Course Completion Certificate

What you will learn:

• Write product descriptions that rank well in search results
• Write product descriptions that appeal to potential buyers
• Choose photos and images that help to sell products online
• Write copy that tells buyers things they can't discover from visuals alone
• Craft offers that motivate buyers to buy products online
• Write guarantees that remove objections and persuade prospects to buy
• Write copy that upsells buyers while improving their buying experience
• Write effective short product descriptions
• Write effective long product descriptions

Simpliv LLC, a platform for learning and teaching online courses. We basically focus on online learning which helps to learn business concepts, software technology to develop personal and professional goals through video library by recognized industry experts or trainers.

Why Simpliv

With the ever-evolving industry trends, there is a constant need of the professionally designed learning solutions that deliver key innovations on time and on a budget to achieve long-term success.

Simpliv understands the changing needs and allows the global learners to evaluate their technical abilities by aligning the learnings to key business objectives in order to fill the skills gaps that exist in the various business areas including IT, Marketing, Business Development, and much more.