Online
Can be taken anytime (50 hours)
Professional Training Course
Yes (Details)
English
Course Overview
Like any other type of marketing, digital marketing is a way to connect with and influence your potential customers. The difference is that you do so online through a combination of digital marketing channels that include video content, social media posts, content marketing, web and social media advertisements, and search engine marketing.
Companies reach goals through the above means instead of using traditional marketing strategies like billboards, television ads, and promotional mail sent to consumer residences.
Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material. By the end of this Diploma course on Digital Marketing, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. It will also introduce digital marketing on the whole, which aims to give you a full overview of the industry, before delving into each module. Aside from just the theoretical aspects of digital marketing, each module includes activities that test your understanding of the course material, while also allowing you to think critically about each concept.
Who should take this course
Professionals who need to understand Digital Marketing/ online marketing or get more out of their Digital channels. Anyone responsible for developing or implementing an organization's online /digital strategy.
Career options after graduation
Digital Marketing Executive Digital Marketing Consultant Digital Marketing Specialist
Accreditation
Certificate
Course content
Introduction to Digital Marketing
Website Planning and Creation
Search Engine Optimisation (SEO)
Search Engine Marketing
Social Media Marketing
Content Marketing & Strategy.
Web Analytics
Digital Media Planning and Buying
Web Remarketing
Email Marketing
Design Essentials
Mobile Marketing
E-Commerce Management
Online Reputation Management
Adsense, Blogging, and Affiliate Marketing
Video Marketing
Marketing Automation, Influencer & Podcast Marketing
About Course Provider
Uplatz is an innovative digital marketplace for smart learning. It is a tutor-based 1:1 learning platform. We have a strong network of qualified and experienced tutors providing hot courses (such as Big Data, Hadoop, SAP FICO, Informatica, Python, and more..) in a virtual classroom set-up.
And guess what? No one in the market can beat us in course prices! Each of our courses is listed at 80% discounted rate from average market price of the same course.
What more, we have a strong technical team with a mentor from IIT Kanpur! Digital, digital, digital...
Happy Learning at uplatz!
How to enroll?
Provide us with your contact details, course provider will get back to you.