The Psychology of Color in Branding and Marketing

About this Course:

The theory and psychology of color as it relates to persuasion is one of the most interesting - and most controversial aspects of marketing.

The reason? Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on color theory and persuasion.

Basic knowledge:

Know About the Basics of Marketing

This course is for business executives, consultants, business owners, employees, coaches and healers. This course is for anyone who is interested in personal development and how to influence your own world with the power of colors. This course is great for graphic artists, web designers, interior designers and realtor that do "staging''.

Course Completion Certificate

What you will learn:

• The Color Theory and persuasion in Marketing and Branding
• Color Coordination and Conversions
• The Mocha Effect

Simpliv LLC, a platform for learning and teaching online courses. We basically focus on online learning which helps to learn business concepts, software technology to develop personal and professional goals through video library by recognized industry experts or trainers.

Why Simpliv

With the ever-evolving industry trends, there is a constant need of the professionally designed learning solutions that deliver key innovations on time and on a budget to achieve long-term success.

Simpliv understands the changing needs and allows the global learners to evaluate their technical abilities by aligning the learnings to key business objectives in order to fill the skills gaps that exist in the various business areas including IT, Marketing, Business Development, and much more.