Web Analytics

Can be taken anytime
Course Type
Professional Training Course
Course Fee
$116 $110 only

Course Overview

This course will help you learn and master the tools used in Web Analytics which are widely used for measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. You can become a Web Analytics Expert once you have mastered the tools like Google Analytics, Spring Metrics, Woopra, etc.

Who should take this course

This course is designed for the following professionals:

  • Entry to senior level managers
  • Entry to senior level techinical leaders

Course content

Learners are required to complete 6 weeks of faculty led Online mode.

The following are the modules covered:

  • Web Analytics
  • Introduction to Digital Media Analytics
  • Introduction to Google Analytics
  • Concept of Account, Property and View
  • Concept of Sessions and Users
  • Concept of Dimension, Metric and Segment
  • Reading a Google Analytics Report
  • Audience Analytics
  • Acquisition Analytics
  • Behaviour Analytics
  • Real-Time Analytics
  • Setting Up and Analysing Events
  • Intelligent Events
  • Setting Up and Analysing Experiments
  • Setting Up and Measuring Conversion Goals
  • Attribution Modelling
  • Segment Reporting
  • Designing Custom Reports
  • Introduction to Google Adwords
  • Search Marketing
  • Display Marketing
  • Google Adwords Analytics
  • Managing a Google Analytics Account

About Course Provider

361DM is a learning science and digital education-oriented company run by professionals with over 2 decades of experience in the tech-enabled learning industry. 361DM works with corporate, institutions, universities across the world, and has designed and delivered learning programs to over 100000 students and executives in the last decade. We help higher education institutions and corporate organizations architect a robust digital strategy.