Executive Diploma in Hospitality and Tourism Management

Driven by the location of being in the economic and geographic cross roads of Southwest Asia, the tourism and hospitality industry is poised to grow and contribute in excess of  USD 20 billion, roughly above 8.5% of the total GDP of UAE attracting more than 12 million tourists by 2014. The UAE has been named among the top 10 fastest growing tourism hotspots in 2013, according to a new report by the United Nations World Tourism Organisation (UNWTO).

Now the Big question is where do you see yourself in the industryIt is imperative for a manager who wishes to excel his career in the tourism and hospitality industry to understand the strategic planning, project planning and implementation of multi-dimensional strategies pertaining to hospitality industry. The unit\\'s contents helps in understanding how to effectively strategize as well as efficiently manage an organization in the hospitality and tourism industry.

Edexcel (Assured), UK

1. Management and Leadership in Hospitality and Tourism: Introduction to hotel, travel and tourism industry; Nature of hospitality industry; Communication, turnover, demand and Supply; Difference between a leader and a manager in hospitality industry; Functions, roles, responsibilities of a manager in a hospitality Industry.

2. Marketing strategies for Hospitality and Tourism: Basics of services marketing; Difference between goods and services; Seven P\\'s of service marketing; Segmenting, targeting and positioning; Effective sales and marketing techniques within the hospitality and tourism industry; Significance of public relations in services.

3. Strategic Planning for hospitality and Tourism: Vision, mission, objectives and goals; Strategic intent;Strategic planning process; Framework of strategic planning; Significance and advantages of strategic planning in hospitality and tourism industry; Value chain analysis.

4. Strategic Planning for hospitality and Tourism: Vision, mission, objectives and goals; Strategic intent;Strategic planning process; Framework of strategic planning; Significance and advantages of strategic planning in hospitality and tourism industry; Value chain analysis.

Westford School of Management offers a range of UK bachelor degrees and graduate programs in UAE through our partnerships with British universities. These courses include MBAs, PGPM, and BA/BBAs that focuses on business and liberal arts subjects. We only work with the best education providers in the UK to ensure our students are offered only the best courses and leave our campus with the knowledge and skills they need to excel in the world of business and finance.

We specialize in offering courses to professionals who wish to hone their skills and improve their career prospects through higher education. Our Postgraduate Diplomas for professionals include Islamic banking, supply chain and logistics, human resources, and project management. These graduate programs in UAE are all designed to fit in around your current working demands, so you can develop your skills while still maintaining your career.