United Kingdom
Starts Sep 2019 (1 year)
Course Type
Postgraduate Course
Yes (Details)
Course Fee

Course Overview

Our integration of leading empirical and theoretical marketing and consumer research enables you to develop cutting edge insights into marketing and customer issues that lead to defendable decisions and innovation solutions. You'll explore marketing and consumer issues using a variety of in-lecture methods including cases, simulations, experiments, and other experiential exercises.

Key benefits:

  • Attend classes in weekend blocks (see the 'Course Details' section for details) so you can carry on working alongside your course.
  • Study in the heart of London, surrounded by innovative startups and prestigious multinational corporations.
  • Get your career off to a flying start - gain a highly regarded Chartered Institute of Marketing qualification.
  • Our teaching staff are expert researchers and industry practitioners. They'll help you develop a thorough understanding of theory and how these ideas work in practice.
  • All sessions are fully catered.

Who should take this course

High 2:1 undergraduate degree (minimum 65 per cent or above in the UK marking system) in any non-marketing subject area with relevant work experience.



Course content

Courses are divided into modules. You will normally take modules totalling 180 credits.

Part-time students should plan to take 75 credits of required modules in their first year, and 45 credits of optional modules and 60 credits from the dissertation module in their second year.

Required Modules:

You are required to take:

  • International Marketing (15 credits)
  • Marketing Theory & Practice (15 credits)
  • Consumer Behaviour (15 credits)
  • Marketing Strategy & Planning (15 credits)
  • Research in Marketing (15 credits)
  • Research Project (Dissertation) (60 credits)

Optional Modules:

In addition, you are required to take 45 credits from a range of optional modules, which may typically include:

  • International Services Marketing (15 credits)
  • Business to Business Marketing (15 credits)
  • Marketing Analytics (15 credits)
  • Digital Marketing (15 credits)
  • International Marketing Communications (15 credits)
  • Brand Management (15 credits)

King's College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study.


  • Part time overseas fees:

About Course Provider

King's College London is one of the top 10 UK universities in the world (QS World University Rankings, 2018/19) and among the oldest in England.

King's vision is to make the world a better place, building on our history of pioneering research that has advanced and shaped modern life, such as: the discovery of the structure of DNA; research to better understand autism and develop life-changing therapies; informing air pollution awareness and policy; research that led to the development of radio, radar, television and mobile phones; and making maths available to the underprivileged. These are all ways that we are having a transformational impact on society.

Our intellectually rigorous teaching environment is coupled with a commitment to providing a rich and supportive student experience. We have more than 31,000 students (of whom nearly 12,800 are postgraduates, with 1,000 students enrolled in online masters courses) from 150 countries worldwide, meaning that students are part of a truly international community. Our 8,500 members of staff collaborate with students to help them get the most out of their degree. Many of our academics are also researchers working within and influencing their industries, meaning that students learn the latest thinking and understand its practical and contemporary relevance.

King's College London and Guy's and St Thomas'‚Äč, King's College Hospital and South London and Maudsley NHS Foundation Trusts are part of King's Health Partners. King's Health Partners Academic Health Sciences Centre (AHSC) is a pioneering global collaboration between one of the world's leading research-led universities and three of London's most successful NHS Foundation Trusts, including leading teaching hospitals and comprehensive mental health services.

How to enroll?

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