Location
United Kingdom, - London College of Communication
Dates
Dates flexible
Course Type
Postgraduate Course
Accreditation
-
Language
English
Price
$14,048

Course Overview

Course summary:

MA Advertising is about the future of the advertising industry. With new technologies constantly emerging, audiences becoming increasingly active, and Ad fraud and Ad blocking changing the landscape, the industry needs new thinking. On this course, you will develop the skills, ideas and solutions needed to shape and define the future of advertising.

Great reasons to apply:

  • MA Advertising is a business-focused degree in a creative communications College, combining strategy with creativity.
  • MA Advertising works in partnership with industry. You will work on live briefs and projects with brands, businesses and agencies, gaining key industry skills and insights.
  • MA Advertising is about the future. You'll explore the emerging technologies and media spaces the industry is focused on.
  • MA Advertising is practical. You'll make ads and experiences, build prototypes and speculative designs.
  • MA Advertising is critical. Your practice is your way of answering the research questions about media, culture and advertising that the industry faces.

Who should take this course

Anyone Interested.

Course content

Course details:

MA Advertising works in partnership with industry and takes a practice-research approach to explore the future of advertising.

  • You will examine the challenges the industry currently faces and consider how to make the most of new opportunities. Through a series of briefs and projects developed and delivered in partnership with leading industry players such as Advertising Week Europe and MediaCom , you will develop a portfolio that combines strategy and creativity.
  • You will learn new ways of conducting research and apply new approaches such as practice-research, speculative design and design fictions. You will find new ways of understanding audiences, mapping user journeys and finding insights.
  • You will read and think and make and write.
  • You'll engage with industry news and commentary as well as academic research and critical theory.
  • You'll write short copy tweets, long copy ads, business reports and academic critiques. Exploring a range of technologies, you might make a film, print advertisement, augmented reality app or voice bot.
  • You will find and create new forms of content and content relationships fit for a complex future.
  • You will understand how to push the boundaries of the brief, challenge the norms and discover the future.

In your final major project, you will bring all your learning together to develop and deliver an in-depth practical investigation into a contemporary industry issue. You will deliver that project in a style fit for industry. You will research and write and make for industry. You will be an industry expert.

By the time you graduate you will be an ‘advertising futurist' set to work with brands and organisations to develop creative strategies fit for tomorrow. You will be ready to prepare clients for what is around the corner. You will be able to offer an employer (the brand, the agency, the client) effective solutions for tomorrow's problems, today.

Committed as we are to developing and attracting new talent to our industry, Advertising Week Europe is proud to partner with Paul Caplan and the team at LCC. Over the past four years we have worked ever more closely with the college, developing aspects of the course and setting consumer and business briefs to both MA and BA students. Throughout our partnership, the ideas and talent we've seen amongst the students have been impressive and Paul's passion for working with industry for the benefit of the course and his students' future careers is visionary.

Our most recent collaboration saw the best performing students appear on stage once again during Advertising Week, taking part insightful and thought provoking panel discussion on the importance of diversity within the industry and how business and academia should work together to achieve this.

Fees & Funding:

Home / EU fee

About Course Provider

University of the Arts London (UAL) is Europe’s largest specialist art and design university. Its unique creative community is made up of six renowned Colleges, each with its own world-class reputation: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts.

UAL is the world’s sixth best University for Art and Design in the QS World University Rankings 2018. Offering an extensive range of courses in art, design, fashion, communication and performing arts, UAL is the main talent pipeline to the UK’s creative industries.

Home to a diverse community of over 18,000 students from 129 countries, UAL has a track record for launching and furthering careers. Our graduates can be found in every part and at every level of the creative and cultural sectors, from heads of global business to self-employed practitioners, and on shortlists for awards ranging from the Turner Prize to the Oscars.

Building on UAL’s association with some of the most original thinkers in the arts, students and staff are inspired to challenge convention, generate new ideas and nurture talent. Home to award-winning staff and students for more than a century, UAL’s Colleges are at the forefront of learning, creativity and practice in their specialist subjects. This close-knit College structure offers opportunities for learning and enquiry for people at all stages of their creative development.