This course covers all the strategies associated with branding and marketing. It enables delegates to get highest Return on Investment from the strategic marketing. In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. Also, delegates will be able to apply the right structures, methods, techniques and approach of Public Relations within the fastly ever changing media environment.
Who should take this course
The course is designed for those in relates to Office Managers of CEOs and executive secretaries, Embassy Personnel, Sales Representatives, Brand managers, Strategic Planners, Public Relation officers and individuals relates to PR, Brand.
CPD (Continula Professional Development) accredited by the CPD
Advantages of Strategic Marketing:
- Definition of Strategic Marketing
- Key elements and objectives of it
- Challenges, benefits and important of SM for your company.
- Competitor evaluation, market analysis and marketing positioning
- The Market Mix that is how 4 Ps evolves into 7Ps.
Market and Consumer Research:
- Pros and Cons of 15 types of research
- Discover, analyse, part and target the right markets as per common factors.
- Create targeted, powerful and right messages
- Multiply the blend of communication methods.
- Consumer Behaviour and Behavioural marketing theory.
- Defining brand, its features and what do people invest in a brand?
- Develop, secure, enhance and maintain the long-term value of brand.
- Evaluate and select the right media and mix in order to promote the brand.
- Defend your brand to protect it when it is under attack. Top traps and tricks to avoid it.
Multimedia and social Media:
- Understand the power, scope, immediacy and complexity.
- Monitor what is said, by whom and where.
- Respond to the feedback
- Pro-actively participating in multimedia and social media Dos and Don'ts
Crisis and Issues:
- PR to manage the effect and impact on the brand
- Envision potential sources of an emergency and moderate the dangers.
- Select emergency pioneers, groups and designate assets required Make emergency plans for key inevitabilities
- Practice consistently for the emergency to limit impact in the event that it occurs
- Case studies of effect on associations of good and poor PR emergency the executive
About Course Provider
Global Business Advisors Ltd came into being in 2016, with the vision of extending the best services, to the global market, in the upcoming field of IT Services. GBA, with the sile aim of doing its best, started its first venture, "GBA IT Services" dealing with E-Commerce Customized Portal B2B, B2C portal, Software development, SEO and much more making GBA a name to rely upon worldwide. With all efforts, hard work, and unfathomable dedication, success started pouring in GBA, then Started a new venture as "GBA Healthcare" providing Health Care Assistants, Nurses to Private Hospitals, Nursing Homes, serving old people in UK as well in Europe.
Having insatiable hunger for serving people, and supporting them in their path of development, efforts of research and analysis wing, GBA Corporate is now a name to be reckoned with. GBA Corporate is a London Professional Training Centre, providing professional training and is one of the fastest growing UK based training organisation. We are working in the mentioned niche market with over 200 Courses, organized across the globe. GBA corporate's impact on Private organisation, Government Sector, group of expatriates or individuals, through results-oriented programmes and solutions, has brought appreciative changes.
Our motive is to improve and upgrade performance through relevant, pioneering programmes that enable you to explore new horizons, learning in multi-cultural environment. We try to become your training partner, mentor and guide as you explore and march on a journey to realise the full potential. We prepare you to meet challenge and face every hurdle to embrace new horizons, relevant new ideas and perspectives. Our program reflects new ideas and perspectives and also the need for practical solutions to go deep down into the ocean of knowledge. Our course leaders and instructors are well versed in their fields and tailor content to coach and guide you to identify and achieve the desired goals.
We pride ourselves on our track record and on our long-standing relationships with our clients, many of whom have been with us since we started business.