Dates flexible
Course Type
Professional Training Course
Yes (Details)
Course Fee

Course Overview

For your digital marketing to be effective you need to provide content your customers will want to read and know where when and how to reach them in order to engage with them and build customer communities. All of this requires careful analysis and planning. This course will help you ensure your content delivers on these essential requirements across web mobile and social media platforms.

Who should take this course

Content writers/editors Marketing executives and managers Web managersSocial Media managers Digital managers



Course content

Module 1 - Introduction to content marketing. The shift from selling to educating. Identifying business objectives for your content marketing. Challenges Resources and tools.

Module 2 - User-centred content. Know your audience - what are their goals and objectives? Personas and Scenarios. Identifying user journeys Research your audience's Online behavior.

Module 3 - Content strategy. Business goals identifying key messages. Planning for content creation & management Measuring success - Analytics and KPIs.

Module 4 - Search Engine Optimisation (SEO) On-page search engine optimization - researching and using keywords Off-page search engine optimization - link building and PR. The increasing role of social media.

Module 5 - Community building and engagement. The impact of social media on marketing and PR Key channels - Facebook, Twitter, YouTube, LinkedIn and others Social media tactics. Building the right profile Increasing followers friends and contacts Getting 'shared'.

About Course Provider

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.

How to enroll?

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