Merchandising and promotionsare key to the success of any retail business. To achieve maximum success in retailing merchandising and promotional plans must be highly integrated.Visual merchandising concerns the design of the exterior of the store and the layout of its interior including displays and window dressings colors lighting textures flooring props signage store layout and floor plans. Customers' perceptions of ambience and merchandise derive in significant part from their judgments concerning the exterior and interior designs.This course equips delegates with the knowledge and skills needed to successfully merchandise and promote products which meet your customers' needs.
Who should take this course
Merchandising managers. Promotions managers. Store/branch managers. Supervisors. Display managers.
Module 1 - Merchandising and Promotions Fundamentals. Principles of merchandising and promotion Trends in Merchandising & Promotions.
Module 2 - Planning and pricing Types of promotion Costing and pricing processes of merchandising & promotions. Preparing merchandising and promotions plans Introducing new products into the market. Preparing merchandising and display guidelines.
Module 3 - POS Materials and Window Schemes. Ticketing Product information. Window displays and themes. Special features In-store promotions.
Module 4 - Product classification (online). Product classification. Multi-level product categorization. Multiple search options. Promotional items. Related and cross-selling.
Module 5 - Inventory and sales tracking. Real-time inventory and tracking. Simple and speedy checkout. Product comparison. Assessing performance.
About Course Provider
London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.
London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.