Consumer Marketing Communications Manager

Job description / Role

The Consumer Marketing Communications Manager will be in charge of developing and executing the marketing plan in coordination with the Product Management, portfolio Management, Distribution as well as Merchant, operations and local markets through all channels, including digital.

The Marketing plan is meant to support regional development plans in terms or customer acquisition, retention and billings generation growth.

Principal Accountabilities:
• Development of a consistent and comprehensive strategy to achieve goals in the MENA region within allocated budget
• Alignment with all 3 lines of business, supporting functions to drive consistent execution of the plan in coordination with local teams
• Execution of marketing plan as per guidelines
• Control and reporting: ROI, execution report of campaigns and other marketing initiatives
• Drive Digital Marketing for Consumer business
• Marketing agency coordination: Drive agency briefs, ensure timely and costly execution as well as proper alignment with MENA objectives
• Internal coordination and alignment to Strategy execution (Sales, Consumer, Corporate, Merchants and support functions)
• Digital Engagement Strategy: Drive multi-channel communication strategy and execution.
• Overlook the “voice and image of the company”: content management supervision by ensuring consistency with brand guidelines, driving all outbound communication and managing qualitative and timely execution
• Campaign and life cycle management: Build and execute a marketing calendar in coordination with all previously stated units and local teams to drive customer acquisition, spend, loyalty and retention

Requirements

• 7 - 10 years’ experience in marketing of financial services or luxury goods or services industry or airline or communication agency
• Strong CRM knowledge and track record
• Proven project management skills
• People management and coordination skills
• Digital marketing expertise and track record
• Solid Agency management experience or communication agency background is a strong plus

About the Company

Robert Walters is one of the world's largest specialist professional recruitment consultancies with 53 offices spanning 24 countries.

We've helped thousands of professionals find permanent, contract and interim roles with leading global corporations, small to medium sized companies and innovative start ups. Our specialist recruitment focus includes: accountancy and finance, banking, engineering, operations, legal, IT, sales, marketing, procurement & logistics, HR and support/administration.