Ref: KP644-10

Job description / Role

Employment: Full Time

The Head of Sales & Marketing (HOSM) has overall responsibility for determining the commercial direction of the Company's business, in terms of defining and aligning market segmentation, product positioning and distribution channels. The HOSM is also responsible for overseeing the planning, development and execution of the Group’s strategic alliances, product development, marketing and advertising initiatives across the operating countries. The HOSM's primary responsibility is to generate revenue by increasing sales through successful development, marketing and sales, of existing and new products, for the entire organization, using market research, pricing, product marketing, marketing communications, advertising, public relations and customer relationship management.

Requirements

- Minimum of 10 years of well-rounded marketing and sales experience in positions of increasing responsibility- with a focus on marketing expansion- as well as five years of experience in a leadership role.

- Extensive experience at a rapidly growing financial services company with a similar profile.

- Experience in leading marketplace-focused sales organizations with a strong track record of profitable revenue growth in major roles.

- Strong knowledge of financial institution business principles and practices amongst the Exchange House’s and the send-and-receive markets.

- Experience in developing sales enhancement programs and sales tools.

- Experience successfully creating and communicating a meaningful brand identity.

- A healthy blend of both sales and marketing experience and able to range across the two domains with ease.

- International experience, particularly considering the Group’s operating countries.

- Ideally, but not necessarily, the individual will have had some exposure to Gulf/Middle Eastern marketplace and its nuances. Experience working in an entrepreneurial and multi-cultural environment

- Has managed his career in a highly disciplined manner, with logical progressions and career moves, ideally working within well-respected companies.

- Experience of having worked in a ‘matrix’ structure

About the Company

BFC Group Holdings was set up in January 2009, when the Islamic Financial Services Group - Bank Alkhair B.S.C (c) (formerly known as Unicorn Investment Bank), successfully completed its acquisition of a significant stake in Bahrain Financing Company (BFC).

BFC is a leading money transfer and foreign exchange company based in the GCC. Established in 1917, it was the very first foreign exchange firm in Bahrain and has a long-established, well-trusted reputation for always moving money smartly, efficiently, dependably and at the best rates available. The acquisition also included Bahrain Exchange Company (BEC) in Kuwait, BFC Exchange Limited (formerly named EzRemit Limited) in the United Kingdom and BFC Forex & Financial Services PVT Ltd (BFC Forex) in India. Following this acquisition, BFC Group Holdings was established as the holding company for the four individual businesses.

BFC Group maintains a network of over 90 strategically located branches throughout Bahrain, Kuwait, the UK and India. In addition it is present in over 30 countries with more than 44,000 agent locations worldwide, through its own money transfer product ‘EzRemit’ and has an extensive global reach of over 200 countries through its partnership with MoneyGram, a leading international money transfer company.

BFC Group maintains its leadership by continually evolving to meet market demands and strives to gain recognition as a regional leader in the money transfer industry. BFC Group is a Shariah-compliant group of companies.

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