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Marketing Manager

Propel Consult


Ref: LP127-2273

Job description / Role

Employment: Full Time

Our client is a leading automotive company, they are currently looking for a Marketing Manager to be based in Bahrain.

Duties & Responsibilities:
• Develop, organize, and implement local marketing & media activities / events, evaluate results of each marketing activity, and conduct post-event analysis report
• Control event budgets to ensure that limits are not exceeded prepared monthly reports
• Acquire prospective customers through marketing events and promote customer loyalty and maintain and update the CRM, grow the database of potential customer
• Maintain and update the dealer website content
• Build & maintain a sound relationship with local key media in coordination PR manager
• Maintain and update social media as relevant within company guidelines
• Defining specifics to execute events
• Selecting and managing service suppliers in line with set budgets
• Selecting event targets and manage invitations
• Participating actively to the planned initiatives
• Fully responsible to ensure all event materials fully comply to the corporate identity guidelines
• Ensuring Post event follow up
• Proactively mining database for follow up opportunities
• Assuring Marketing Form fulfillment
• Managing Customer database
• Analysing and understanding of the customer base structure, drawing the right conclusions and defining the right marketing strategy
• Coordinating Customer communication plan (e.g. waiting list and after-sale)
• Updating Leads/Customer sections in the CRM after each event
• Develop events and or activities based on the logic of customers clusters to maximize customer engagement
• Liaising with Service dept. coordinate welcome back campaigns
• Fully responsible to ensure all customer documents and communications fully comply to the corporate identity guidelines
• Analyzing Customer Satisfaction Index (CSI) results and agreeing action plans with the HQ to improve the KPIs directly linked to marketing related topics
• Building Communication tools (above and below the line) to allow the dealer to promote its services, activities, experiences and also to promote services, experiences
• Coordinating Customer complaints management
• Analyzing Customer Satisfaction Index (CSI) results and agreeing action plans with the HQ
• Organize monthly internal meetings with Sales Manager and After Sales Service Manager to review CSI scores and develop action plan
• Retain and manage digital and social media marketing providers
• Understand and oversee digital marketing campaigns and SEO/SEM and PPC tactics to acquire new clients
• Oversee email marketing campaigns to retain and engage current clients
• Drawing up yearly Marketing plan according to Marketing Guidelines
• Checking marketing activities effectiveness in terms of presence to the events, Customer and Prospect acquisition rate and Customer loyalty
• Develop and liaise with co-marketing partners to create co-marketing opportunities
• Cooperate with Sales& After Sales Department in providing marketing support to achieve commercial targets or on specific marketing activities
• Measure marketing spend effectiveness on all marketing initiatives and develop best practise initiatives
• Cooperate with Sales & After Sales Department in providing post event reviews & follow up
• Develop internal training, new marketing assistant orientation and on job training


• Knowledge of basic marketing principles, luxury goods and or auto industry
• Basic understanding of digital marketing
• High standards for delivery of Brand Experience
• Winning personality with the ability to gain and develop fruitful partnerships within the luxury industry
• Passionate for improvement and challenging goals
• Good listener and persuasive communicator

About the Company

Propel Consult delivers a service in step with the needs of both our client companies and candidates. Our ability to add value to all levels of recruitment stems from our wholehearted belief in providing a professional service to both parties. We have built relationships with many leading indigenous and mulitnational organisations throughout the Middle East and internationally in countries such as UAE, Qatar, Saudi Arabia, Oman, Bahrain, Kuwait, Egypt and many more. Concentrating our resources has created 5 distinct specialist divisions:

  • Banking & Finance
  • Human Resources
  • Oil & Gas
  • Construction
  • Architecture & Engineering

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