Marketing Manager - Banking

Job description / Role

Our client a leading player in the financial services sector is looking for an experienced strategic marketing professional, with current/recent B2B marketing experience gained in the Banking sector (pref corporate / business or investment banking).

Reporting into the global head of marketing strategy, you will play a key role in leading the marketing strategy for a key international business area within the bank. You will act as the relationship manager / key interface between the business and marketing and will need to ensure that the outcome of any marketing investment supports business goals.

Responsible for:
- Supporting the strategic and revenue growth priorities of the businesses
- Understanding present and future customer needs and the identification, development and execution of marketing strategies, campaigns and activities that support increased revenue and customer value and satisfaction
- Working closely with business and Marketing partners to develop integrated Marketing strategies to support revenue maximization for the strategic product area, in alignment with the broader Business strategy
- Act as the subject matter expert on the business within the Marketing team, ensuring that the appropriate level of Marketing support is provided
- Leading the delivery of the Marketing plans including leveraging the most appropriate resources to deliver Marketing activity using appropriate financial and non-financial metrics to assess Marketing performance
- Working with the Customer Strategy and Insight team to provide insight and expertise that contributes to the strategic conversation to build client-centric solutions across the business

Requirements

- Solid current/recent senior level experience in a senior level strategic marketing capacity gained in Banking (business, corporate banking or investment banking)
- Proven track record in developing, managing and implementing strategic marketing plans
- International marketing experience covering Asia and the US markets is preferred
- Excellent stakeholder management and relationship skills, with demonstrable experience of working closely with senior stakeholders / senior leaders within an organisation to advise them on marketing strategies
- Experience in developing multi-channel campaign strategies
- Proven understanding of customer insights and their role in marketing strategy development
- Experience working in marketing in large, complex organisations

Candidates must be willing to relocate to Bahrain or already based in the region.

About the Company

Robert Walters is one of the world's largest specialist professional recruitment consultancies with 53 offices spanning 24 countries.

We've helped thousands of professionals find permanent, contract and interim roles with leading global corporations, small to medium sized companies and innovative start ups. Our specialist recruitment focus includes: accountancy and finance, banking, engineering, operations, legal, IT, sales, marketing, procurement & logistics, HR and support/administration.