Marketing Officer

Job description / Role

Campaign Development and Execution:

- Assist in the planning, development, and execution of integrated marketing campaigns across both digital and traditional channels.
- Manage timelines and coordinate tasks related to campaign execution.

Graphic Design and Branding:

- Create marketing materials (brochures, flyers, social media graphics, website banners, presentations).
- Ensure all design elements adhere to brand guidelines and maintain brand consistency.
- Develop templates and visual assets for various marketing needs.

Content Creation:

- Develop engaging and informative written content (website copy, blog posts, social media updates, email newsletters, marketing collateral).
- Adapt content for different platforms and target audiences.
- Ensure content aligns with brand voice and messaging.
- Assist in the development of content calendars.

Web Design and Maintenance:

- Contribute to the maintenance and updates of the company website.
- Ensure website content is accurate, up-to-date, and visually appealing.
- Assist with basic website design and layout adjustments.
- Work with content management systems (CMS) like WordPress.

Multimedia Production Support:

- Assist in the creation of multimedia content (videos, animations, interactive elements).
- Coordinate with external vendors or internal teams for multimedia production

Digital Marketing Activities:

- Support social media management (content scheduling, community engagement).
- Assist with the execution of email marketing campaigns (list segmentation, email creation, scheduling).
- Provide support for SEO/SEM initiatives (keyword research, content optimization).
- Assist with online advertising campaigns.

Traditional Marketing Activities:

- Assist with the coordination of print advertising (design approvals, placement).
- Support participation in industry events (logistics, material preparation).
- Help develop and distribute offline marketing materials.

Performance Monitoring and Reporting:

- Track key performance indicators (KPIs) for marketing campaigns.
- Assist in the preparation of regular performance reports.
- Identify areas for improvement based on data analysis.

Market Research and Analysis:

- Assist in conducting market research on industry trends and competitors.
- Gather and analyze data to inform marketing strategies

- Bachelor's degree in Marketing, Graphic Design, or a related field.
- 3-5 years of proven experience in a marketing role, with exposure to both digital and traditional marketing.
- Relevant certifications e.g., CIM/CDMP is a plus.
- Excellent working knowledge of Adobe Creative Suite, with a strong emphasis on InDesign, Photoshop, and Illustrator.
- Strong attention to details, problem solving, and presentation skills.

Required Competencies
- Understanding of design principles (layout, typography, color theory).
- Solid understanding of social media marketing strategies and best practices.
- Familiarity with email marketing platforms and campaign management.
- Basic understanding of SEO and SEM principles.
- Knowledge of web analytics tools (e.g., Google Analytics) is a plus.
- Ability to develop and deliver clear and compelling presentations of marketing plans, ideas, and results.

About the Company

Propel Consult delivers a service in step with the needs of both our client companies and candidates. Our ability to add value to all levels of recruitment stems from our wholehearted belief in providing a professional service to both parties.

We have built relationships with many leading indigenous and mulitnational organisations throughout the Middle East and internationally in countries such as UAE, Qatar, Saudi Arabia, Oman, Bahrain, Kuwait, Egypt and many more.

Concentrating our resources has created 5 distinct specialist divisions:

• Banking & Finance
• Human Resources
• Oil & Gas
• Construction
• Architecture & Engineering