Sales Manager

Job description / Role

KEY RESPONSIBILITIES, ACCOUNTABILITIES AND ACTIVITIES

General

• Conduct weekly visits to assigned outlets to build relationships with key purchasing personnel and actively promote GBI products.
• Effectively promote GBI brands to increase visibility and stay ahead of competitors in the market.
• Increase sales within existing accounts and identify new business opportunities to expand the customer base.
• Develop and execute promotional, sponsorship, and activation activities in collaboration with the Business Manager.
• Manage and grow sales in On-Trade outlets (hotels, bars, restaurants) and selectively in Off-Trade channels.
• Place point-of-sale (POS) materials within accounts to enhance brand awareness.
• Build and maintain strong relationships with key decision-makers, distributors, and partners.
• Secure new accounts and deepen penetration in existing accounts to maximize market share.
• Coordinate with distributor and brand teams on product listings, staff training, activations, and visibility efforts.
• Track sales performance and pipeline using CRM tools (e.g., Salesforce, BI dashboards) and maintain accurate reports.
• Monitor market trends, competitor activities, and customer feedback to inform strategic actions.
• Report on competitors’ activities and market developments to management regularly.
• Drive profitability through effective management of pricing, forecasting, budgeting, and P&L results.
• Ensure full compliance with Bahrain market regulations and licensing requirements.
• Foster teamwork within the sales team and share best practices.
• Submit weekly updates on sales results, forecasts, pipeline opportunities, and market insights.
• Perform any other duties assigned by the Head of Sales for the benefit of the company.

BACKGROUND, QUALIFICATIONS & EXPERIENCE

Qualifications

• Minimum 4 years of experience in beverage, FMCG, hospitality, or distribution sales in the GCC.
• Strong knowledge of On-Trade channel dynamics.
• Proven ability to manage P&L, pricing, forecasting, and commercial planning.
• Experience with distributors is preferred.

Skills

• Proficient in Salesforce, CRM systems, and Business Intelligence dashboards (Power BI, Tableau, or similar).
• Proficient in Microsoft Office, email, and internet applications.
• Strong negotiation and relationship-building skills.
• Confident communicator, comfortable interacting with senior hotel and group purchasing teams.
• Organized, accountable, and capable of working independently.
• Proficiency in English is required; Arabic is an advantage.
• Valid Bahrain driving license or the ability to obtain one.

About the Company

Propel Consult delivers a service in step with the needs of both our client companies and candidates. Our ability to add value to all levels of recruitment stems from our wholehearted belief in providing a professional service to both parties.

We have built relationships with many leading indigenous and mulitnational organisations throughout the Middle East and internationally in countries such as UAE, Qatar, Saudi Arabia, Oman, Bahrain, Kuwait, Egypt and many more.

Concentrating our resources has created 5 distinct specialist divisions:

• Banking & Finance
• Human Resources
• Oil & Gas
• Construction
• Architecture & Engineering