Senior Sales Manager

Job description / Role

KEY RESPONSIBILITIES, ACCOUNTABILITIES AND ACTIVITIES

General

Commercial & Strategic Leadership
• Lead the execution of GBI’s sales strategy across assigned channels and accounts, ensuring alignment with overall business objectives.
• Own and grow key strategic accounts, negotiating commercial terms, listings, and long-term partnership agreements.
• Drive sustainable revenue growth, market share expansion, and brand visibility across On-Trade and selected Off-Trade channels.
• Identify new market opportunities, emerging trends, and whitespace for portfolio expansion.

Sales Performance & Profitability
• Own sales forecasting, budgeting, pricing strategies, and P&L performance.
• Monitor sales performance, pipeline health, and account productivity using CRM and BI tools.
• Drive margin optimization through disciplined pricing, promotional planning, and cost control.
• Ensure delivery against volume, revenue, and profitability targets.

Execution & Market Presence
• Oversee promotional, sponsorship, and activation activities in collaboration with Business Managers and Brand Teams.
• Ensure high-quality execution of brand standards and POS placement across accounts.
• Coordinate distributor activities, including listings, staff training, activations, and field execution.
• Ensure compliance with Bahrain market regulations, licensing requirements, and company policies.

Leadership & Stakeholder Management
• Provide leadership, coaching, and performance guidance to assigned sales team members.
• Foster a high-performance, collaborative sales culture focused on accountability and results.
• Act as a senior commercial interface with distributors, hotel groups, key accounts, and internal stakeholders.
• Share best practices, market intelligence, and commercial insights with senior management.

Reporting & Insights
• Deliver accurate weekly and monthly reports on sales results, forecasts, pipeline, competitor activity, and market insights.
• Provide strategic recommendations based on market data, customer feedback, and performance analysis.
• Report competitor movements, pricing activity, and market developments proactively.

Additional Responsibilities
• Support cross-functional initiatives as directed by the Head of Sales.
• Perform any other duties required to support the overall success of the business.

BACKGROUND, QUALIFICATIONS & EXPERIENCE

• Minimum 7–10 years of progressive experience in beverage, FMCG, hospitality, or distribution sales within the GCC.
• Demonstrated experience managing senior key accounts and complex commercial negotiations.
• Strong understanding of On-Trade dynamics (hotels, bars, restaurants); Off-Trade exposure is a plus.
• Proven track record of P&L ownership, forecasting, pricing, and commercial planning.
• Experience working closely with distributors and principals.
• WSET Level 2 (mandatory); higher levels strongly preferred.
• Bachelor’s degree (preferred).
• Strong leadership, negotiation, and stakeholder management skills.
• Confident communicator with senior hotel groups, distributors, and executive stakeholders.
• Strategic thinker with strong commercial judgment.
• Highly organized, accountable, and comfortable operating independently.
• Proficiency in English is required; Arabic is a strong advantage.
• Valid Bahrain driving license (or ability to obtain).

About the Company

Propel Consult delivers a service in step with the needs of both our client companies and candidates. Our ability to add value to all levels of recruitment stems from our wholehearted belief in providing a professional service to both parties.

We have built relationships with many leading indigenous and mulitnational organisations throughout the Middle East and internationally in countries such as UAE, Qatar, Saudi Arabia, Oman, Bahrain, Kuwait, Egypt and many more.

Concentrating our resources has created 5 distinct specialist divisions:

• Banking & Finance
• Human Resources
• Oil & Gas
• Construction
• Architecture & Engineering