Sales presentations are a key factor in making a sale. An effective sales presentation engages prospective customers in the products or services offered and influences the purchasing decision. The main objective of a sales presentation is to deliver persuasive messages about your product or service. Your presentation is your pitch. The skills learnt on this course are suited to those who are expected to deliver face-to-face presentationsas part of their sales role. Delivering a business-winning presentation isn't just about having the best product but about creating a convincing informative and confident pitch.
Who should take this course
Sales managers Sales representatives Sales trainees Sales trainers
Module 1 - Introduction to Sales Presentation. Definition of sales Understand the meaning of Sales Presentation. Identify the objectives of an effective sales presentation. Identify the various purposes of a sales presentation. Initial presentations with feedback.
Module 2 - Types of Sales Presentation. Identify the various types of sales presentation. Selecting the best style for your customer. Practice the different styles. Feedback on your personal strengths and weaknesses as a presenter.
Module 3 - Structuring your presentation. Understanding various types of sales approach and their uses. Differences between selling to existing clients and prospective ones. Identifying the actual decision-making customer and key influencers.
Module 4 - Sales Presentation Mix. The Sales Presentation Mix. Persuasive Communication and how can you develop it. Engaging the prospective customer in the sales presentation. Establishing credibility with the customer. Visual Presentation and visual aids. Dramatization and story telling Demonstration as a sales tool.
Module 5 - Bringing your Presentation to Life. How to make a good impression from the start Body language. Getting your point across. Engaging your audience. Using Visual Aids. Handling questions and objections. Successfully closing a sales presentation. Presentation in practice.
About Course Provider
London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.
London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.
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