Location
Canada
Dates
08 Sep'20 - 13 Aug'21 (11 months)
Course Type
Professional Training Course
Accreditation
-
Language
English
Course Fee
$56,760

Course Overview

The full-time, 12-month Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing.

The MMKG curriculum will provide students with the critical analysis and decision making skills required of marketers today. Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behaviour. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future.

The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real-world organizations.

The MMKG program is open to recent graduates from non-business and business degree programs, and to business professionals who wish to strengthen their marketing capabilities.

Who should take this course

The MMKG program is open to recent graduates from non-business and business degree programs, and to business professionals who wish to strengthen their marketing capabilities.

Course content

Students are eligible for graduation upon their successful completion of 42.00 credits.

  • Mstm 5000 3.00 business communication and team dynamics
  • Mktg 5200 3.00 marketing management
  • Mktg 6050 3.00 marketing research
  • Mktg 6560 3.00 digital marketing strategy
  • Actg 5200 3.00 financial decisions for managers
  • Mktg 6000 3.00 marketing field project 1: strategy
  • Mktg 6140 3.00 consumer insights
  • Mktg 6370 3.00 marketing analytics
  • Mgmt 6810 3.00 creativity & innovation: techniques for a rapidly changing world
  • Mktg 6001 3.00 marketing field project 2: implementation
  • Mktg 6550 3.00 brand management
  • Mktg 6570 3.00 strategic professional selling
  • 2 marketing electives from mba marketing courses (6.00)

About Course Provider

In global rankings, Schulich is one of the world's leading business schools. Why? Excellent, diverse students. Award-winning faculty. Innovative, relevant programs. A state-of -the-art learning environment. Successful alumni. Strong external stakeholder networks. The Schulich advantage. Make it work for you.

How to enroll?

Provide us with your contact details, course provider will get back to you.

A representative from Schulich School of Business - York University will contact you soon.