ADTA is a statutory body established in 2004 under the Government of Abu Dhabi’s economic diversification strategy. The authority has wide-ranging responsibilities for the development and promotion of the emirate’s tourism industry and international positioning as a world-class destination of distinction.

ADTA works closely with all the emirate’s tourism industry stakeholders – both private and public sector - including aviation infrastructure and transport suppliers, airlines, destination management companies, accommodation providers and attraction operators as well as exhibition and conference organisers. Together they adopt a collaborative approach to promoting the emirate as an upmarket destination with an uncompromising determination towards sustaining and preserving its natural environment and treasured heritage and traditions.