Since its inception in Kuwait back in 1964, Americana Group has grown into one of the largest and most successful corporations in the Middle East and North Africa region (MENA). Publicly traded on the Kuwait Stock Exchange (FOOD.KW), Americana Group is managed to world-class corporate standards, with activities spanning 13 countries and a payroll of over 63,000 employees from 21 nationalities.
Americana Groups main lines of business are operating food & beverage outlets, as well as manufacturing food products. With a network of over 1,480 outlets, it is not only the largest operator of restaurant chains in the MENA region, but also one of the most successful franchise operators in the whole world. The Groups network encompasses 12 of the worlds most recognized brands in the Quick Service, Casual Dining and Fine Dining categories, such as KFC, Pizza Hut, Hardees, TGI Fridays, Red Lobster, Olive Garden, LongHorn, Signor Sassi, Costa Coffee, Krispy Kreme and, most recently, The Counter. In addition, Americana Groups thorough understanding of Middle Eastern tastes has led it to create 6 of its own homegrown brands, which have proven to be as successful with consumers as their global counterparts.