Back Comfort is a leading company in marketing specialty items, better say, global innovates for body comfort in Saudi Arabia. The company's chief executive Officer had a vision to strengthen social productivity and health. His interest was to create a concept that presents different categories of body comfort items under one store.

Back Comfort has started its business in year 2001. Since that date the company witnesses steadily growth in Saudi Arabia to become the leader in marketing similar categories of items.

Though the modest start from one branch in Olaya area, and a few number of personnel, the company has had a good improvement and have now more than 10 different branches in Saudi Arabia along with a team of 70 personnel handling different tasks and responsibilities.