BRANDS is a privately business based in UAE that focuses on fashion clothes and accessories for both men and women. Product categories include men's clothes, accessories, fragrances; women's shoes, handbags, and accessories.

Founded in 2004, BRANDS have evolved with the changing needs of the fashion world. We have established a reputation for quality range and value and we continue to strive for excellence in everything we do.

We are structure on Five Pillars namely:

- People: BRANDS understands that investing in training and development is one of our key factors for success.
- Passion: BRANDS is passionate about the concepts we have within our portfolio as well as brands we plan to acquire in the future.
- Product: All products are made with the best quality textiles and stitching. Great attention to detail goes into every garment produced.
- Performance: BRANDS continue to expand across the Middle East, acquiring international concepts to add to our already impressive portfolio.
- Promise: BRANDS uphold the promise to provide the best customer service and to create an environment where our customers can shop with confidence and enjoy a luxury experience unmatched by our competitors in the market.