Bruce Clay, Inc. (BCI) is an Internet marketing optimization company providing search engine optimization (SEO) services, pay-per-click (PPC) advertising management, SEO-friendly web design and information architecture, and social media and conversion rate optimization services. BCI is also the creator of the award-winning SEOToolSetTM and its acclaimed SEO Training course.

Bruce Clay has been a top search engine optimization company since 1996 through contributions such as authoring the 746-page Wiley book Search Engine Optimization All-In-One for Dummies (now in its third edition), the SEO Code of Ethics, Search Engine Relationship Chart®, and SEO training and certification programs that promote ethical SEO practices. Headquartered in California, Bruce Clay, Inc. also has global locations serving Internet markets worldwide.