EM was founded on the premise that the dental implant market could be simplified. Over two decades ago, during his time working as a dental implant national sales manager in New York, EM’s co-founder and CMO, Henry Bensimon, discovered that the overwhelming amount of implant options was a source of confusion and complication for many industry professionals.

Realizing that there was no single source to turn to that satisfied all the brand and implant system options, he was driven to fill that void himself, and that was when EM was born. Rather than create a marketplace for all brands where so many of the same inherent problems that come with too many options would continue to exist, he decided to carry out his own vision. Creating his own production and marketplace allowed him to simplify the implant market for professionals by creating the highest quality products with compatibility across multiple platforms, and costing significantly less than the competition.