Equinox was founded by Sheikh Hassan Bin Sultan Al Thani in 1993 who holds the position of the CEO until today, overseeing the company's strategic direction and development. Originally established with the primary focus of fulfilling opportunities in the burgeoning Qatar real estate market, the company's business streams have multiplied as diversification within the company's portfolio kept pace with the increasing opportunities in the region. Today Equinox has grown to include activities within real estate development and investment, retail, business to business (B2B) as well as local partnership and representation.
The real estate portfolio includes shopping malls, residential compounds, commercial and industrial developments. The retail section covers the major categories such as fashion, home interiors, beauty, accessories, jewellery and toys. B2B section includes contracting, project work and product distribution. As for the local partnership and representation section, it entails alignments with world leading logistics organisations. Spanning Asia, Europe, Scandinavia and America, Equinox portfolio of brands and business partners is truly global.