EXTREME is a unique brand, community and purpose driven company that lives at the nexus of sports, entertainment, and lifestyle. Our Vision is to drive positive change through extreme and adventure sports. This is realised through our integrated approach that that encompasses strategy, design, development, and management of some of the world's most innovative destinations, spectacular events, entertaining media, and engaging brand campaigns.

As founders of The Extreme Sports Channel, operating for over 25 years and appealing to the 500 million participants worldwide EXTREME is the go-to company for authentic activation across action and adventure sports. We engage with our 20 million strong community through our collection of offers and we serve our clients through our passionate, creative, and specialist teams and a multinational presence across bases in the UK, Europe, Middle East, and Asia. Via our support of over 125 ambassadors, the activation and sponsorship of over 80 events annually and our media network delivering over 50 million video views monthly, our brand and marketing activity inspires, supports, and promotes all of EXTREME’s activities.

We are purpose driven, so across everything we do we look to drive sport participation, an active and healthy lifestyle, job creation, infrastructure investment and tourism, whilst aligning with five key United Nations Sustainable Development Goals and government agendas from around the world. With a real passion and commitment to be sustainable, we are signed up to Planet Mark to measure our impact, 1% For The Planet to give back and the UN’s Sports for Climate Action to drive awareness.