An agency established in 2006 by a group of young advertising and marketing professionals who were tired of seeing their ideas and strategies fall flat at the most important point, the consumer interaction.

We have been working in the marketing and advertising field in the Middle East for a while. The saddest part of working here is the difference between what gets presented in the meeting room and what really happens out in the field. Videos that skew the reality of how happy consumers were, reports that fudge the number of interactions, pictures that only show the setup from a perfect angle. We have seen all of it happen on our own brands as clients and to our ideas/designs as advertisers.