HME business units are involved in Communications, Media, Events, Sports Marketing and Models Management. HME business tailors its services to meet the demand of our existing clients and caters for the "Mena Region".

Through our deep knowledge of the local culture and heritage and our activation experience we bring marketing and communication campaigns to life through the execution of world-class delivery vehicles, content and experiences.

We create simple, fun ideas people want to engage with. We work hard to earn our audience’s attention because we believe time spend engaging with an idea, translates into a vibrant brand relationship and a growing market share.