PRECISE Group was established in the UAE in 2002 introducing sub surface laser technology to the Middle East for etching of high quality crystals; in the past 11 years the Company has evolved to an innovative retail and marketing solutions pioneer. Today PRECISE Group provides solutions within the scope of several business verticals such as 2D & 3D Crystal Laser Engraving, Surface Laser Engraving, Merchandise, Global Promotional, and Innovative Retail.
Innovative Retail Solutions business vertical of PRECISE Group owns brands like miniYOU which is a superbly similar look-alike caricature mini sculptures hand crafted to order; Instant Skin - the instant and scratch free gadget surface personalization services with pictures, designs or crystals, and TIM (This is Me) a scaled life-like colored model of a person developed in-house through 3D printing technology.
PRECISE Group directly operates 8 retail locations offering a mix of its own brands in Dubai Duty Free, Deira City Center, Mall of the Emirates and Atlantis The Palm in addition to shop in shop concepts with Virgin Megastore as well as Photo Fun stores.
Co-ordinating a team of over 120 dedicated people in sales, marketing, design and manufacturing to create beautiful, personalized luxury items for its clients, PRECISE Group’s dedication to high standards and excellence in quality, services and relationships is second to none. Supported with its state-of-the-art equipment and made to order German technology, the name PRECISE reflects the company’s brand promise “Precision, Perfection and Professionalism”.