RM Retail is the Support Centre for our two current Brands The Toy Store & Hallmark. The company has evolved from a number of entities across the GCC region to become the central hub of operations to support its entire store network.

RM stands for Recon (Reconnaissance) Management which underpins our methodological approach across all business functions. The business has managed to keep its entrepreneurial culture, along with striving for best practices across all its processes and controls.

RM Retail is now supporting The Toy Store through its International expansion, which is being delivered through direct market entry and the franchising model.