The Sportland Group is amongst the most successful sports and lifestyle corporations in the Middle East. The Business activity of Sportland began in 1984 with the opening of its first retail outlet in Al Ghurair Centre - Dubai.

From its Dubai\\\'s conveniently located headquarters, Sportland manages and distributes some of the hottest brands in the market such as Converse, Gstar-Raw, Ipanema, Guess, Terranova, to name a few.

The Middle East structure of Sportland relies on over 600 employees. Sportland estimates to run over a 100 stores by the end of 2018, 80 units are currently operative. The endurance Sportland has been showing in the past years has been rewarded not only with a considerable turnover increase but also with the acquisition of new important international brands.